Counting the Apples - Virtual CFO

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Hi, I am Rebecca. I have worked for over 20 years as head of business financial controlling in sports and fashion retail and beauty businesses. I am passionate about using the data of key performance indicators to enable optimum cash flow with in a business to maximise profit. I am passionate about setting up financial structures which enable businesses make it to the next level. I am passionate about making numbers tell you a story about what happened in the past and what will happen in the future. And what you can do about it to change it and improve it on the long term.