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Lust is a shop in the heart of the North Laine area of the seaside town Brighton in the UK. Brighton’s coolest and most outrageous shop opened in 2007, and has been thrilling, seducing, wowing and shocking visitors ever since. Lust is female staffed, spread over 3 floors, and definitely gets kinkier the higher you go! The store is a tale of two halves: on the one hand selling sex toys, quality erotic accessories for women and men, erotic clothing and costumes, lingerie, PVC and latex clothing; and on the other, selling quirky home ware, cool gifts, and edgy knickknacks. Lust prides itself on providing an inclusive and safe atmosphere in which customers can explore adding sensual and sexy play into their lives, and our Lust girls are always on hand to answer your queries. If you’re in town come and say hello!